¶ … Pardun, L'Engle and Brown (2005) designed research to test exposure rates of sexual content to later increases in sexual actions and behaviors. The study examined 3,261 participants in the seventh and eighth grades. It utilized a self conducted questionnaire where the participants evaluated the level of sexual content they were exposed to base on their reports of their favorite media content. Later analysis coded each of the top media responses in terms of a rating for the presence of exposure to sexual content. These findings were later followed up with interviews regarding their sexual actions and behaviors. Results showed that 11% of the participants favored media programs with high levels of sexual content. Further correlation to participant interviews showed that this increase in exposure actually paralleled the increase in sexual activity. Overall, Pardun, L'Engle, and Brown (2005) showed a clear connection between exposure and later behavioral outcomes. Although the article doesn't capitalize on movie trailers specifically,...

The proposed research is aiming to test exposure rates of movie trailers and whether that has a significant impact on rates of viewers going to the later movie. This study helps provide a way to frame research testing exposure levels and how it is linked to later action. Moreover, the study successfully used self-reporting methods, proving that the research design is appropriate. Thus, this study proves incredibly useful as a way to mold the methodology as a potential guide for the future framework of the research in question.
Article 2: Review Article

Stapleton and Hughes (2005) explore the use of new innovations in computer technology in order to heighten the engagement between television audiences and movie trailers. According to their research, strategies for the production of movie trailers can greatly impact how they are received by potential audiences, well before the movie actually hits…